Borderless Growth is a senior paid social consultancy for DTC brands, agencies, and growth teams that need sharper strategy, cleaner measurement, stronger creative systems, and executive-ready reporting — without agency bloat or junior handoffs.
I'm a paid social strategist with 5.5+ years managing $55M+ in ad spend across Meta, TikTok, and beyond. My work has been featured in Meta & TikTok case studies, recognized at Cannes, and presented to PE investors. I've run campaigns for Sol de Janeiro, Eileen Fisher, Hill House Home, FIGS, Hatch, Birdy Grey, and many more.
Now I bring that same level of strategy to brands of every size — from the boutique on the corner to the DTC brand scaling toward eight figures.
You work with me directly. No junior handoffs. No mysterious account teams. No strategy that never reaches the account.
Best for businesses under $50k/month in social spend that need account clarity, setup, testing structure, and hands-on execution without hiring an agency.
Best for brands, agencies, and PE-backed portfolios spending $50k+/month that need sharper creative systems, better reporting, budget guidance, and a senior operator who can plug in fast.
"Sophia took our paid social from an afterthought to our best performing channel. She knows things about Meta that our full-time team didn't."
"I've worked with a lot of paid social people. Sophia is the one you actually want when it matters. She delivered when everyone else said it wasn't possible."
"She built the strategy. We hit the numbers. Simple as that."
Borderless Signal translates paid social performance into decision-ready narratives: where scale is coming from, which creative systems are carrying growth, whether the account can absorb more spend, and what needs to change before efficiency breaks.
| Signal | What it means | Recommended move |
|---|---|---|
| Catalog + creator hybrid winning | Product visibility is improving conversion without sacrificing narrative. | Scale + diversify |
| Spend concentrated in 4 concepts | Strong efficiency now, but dependency risk is rising. | Build concept variants |
| CTR decay after day 11 | Creative system needs faster refresh velocity. | Refresh hooks |
Account structure, budget planning, platform strategy, creative testing, measurement priorities, and roadmap ownership.
A framework for turning brand narrative, creator content, catalog assets, and trend signals into scalable conversion systems.
Dashboards and reports that connect platform metrics to real business decisions across CAC, MER, iROAS, NCA, LTV, and revenue.
For businesses under $50k/month in social spend that need account clarity, setup, or hands-on management.
For brands spending $50k+/month that need senior strategy, campaign guidance, creative testing, and cross-functional support.
For agencies, PE portfolios, and leadership teams that need senior-level paid social thinking without another full-time hire.
No junior handoffs, no mysterious account teams, no “strategy” that never reaches the account. Borderless is intentionally small so the work stays senior.
Bring the account, the messy dashboard, the creative questions, the scale problem, or the “we need a senior brain on this” moment.